Be.Bendigo bids farewell to Leah

Be.Bendigo chief executive officer Leah Sertori has today announced she will resign from the role to take up the top job at a regional leadership organisation.

Leah Sertori

Chief Executive Officer



Dear Members,

I am writing to let you know I have resigned as CEO of Be.Bendigo, having served our organisation for almost three years.

I have learnt so very much from members in this role. It is a privilege to be welcomed into your businesses, to be trusted with your success and enlisted to act on issues that hamper growth. Thank you for your wise counsel, for educating me so well on the conditions that facilitate sustainable business growth in a regional context. Thank you for your patience, helping me to understand the policy settings and market conditions that frustrate business so that I could effectively advocate on your behalf. You were excellent teachers and I hope I’ve been a willing and passionate student.

Reflecting on my imperfect contribution, I think Be.Bendigo has moved closer to our vision of a vibrant and prosperous Bendigo with sustainable local businesses. We’ve achieved some great outcomes together, our board, our team and I. When I joined Bendigo Business Council in 2015 our annual turnover was around $220K. Last financial year it was $720K. We’ve grown, we’re getting stronger and better resourced to achieve outcomes for members.
We took on the Bendigo Business Excellence Awards, Bendigo Inventor Awards and developed a high-quality Leadership Program with Rob Hunt. We led a major strategic initiative in Smarter Bendigo and engaged valuable new partners.

Our relationship with the City of Greater Bendigo, State and Commonwealth Governments is constructive and delivers valuable insight and opportunities for government and for our members.

Together, we’ve encouraged our members and partners to reflect on Bendigo’s global relevance through our work with the Committee for Shepparton, Committee for Echuca Moama and City of Greater Bendigo in China. We’ve since created opportunities for our members to increase their export readiness to enter new markets for the first time.
Together, we amplified the voice of our business community on important issues in Bendigo. The Board provided great clarity on issues of importance and I carried the message to the community as the face of our organisation. We elevated the profile and influence of Be.Bendigo together and to me, it feels like the right time to recruit again, for the next leader who will build on our achievements.

The relationship that I’ve formed with the Be.Bendigo Board has been the richest and most rewarding of my career. Our directors are incredibly generous with their time, skills and networks.

I am delighted to share my new role with you all, as Executive Officer of Community Leadership Loddon Murray. I’m sure you’re all familiar with the Community Leadership Program CLLM delivers across our region, taking in fourteen local government areas. I’ve now served in CEO roles for ten years and I’m excited to join an organisation committed to developing emerging leaders. If ever there was a time our world needs strong leaders with high integrity and a solid understanding of the communities they serve it’s now.

My last day at Be.Bendigo will be Thursday 19th of October.