Who says that international sporting and entertainment events have to be held in capital cities?
For too long, the metropolitan areas have drawn the biggest and best events purely through demand. Times are starting to change, as current trends in tourism involves regional travel, which creates economic contributions for regional cities. Give the people a reason to come, and it will implement positive change. Regional cities are driven by local connections to their communities, and this is compelling for the ‘out of towners’ in this modern society. Overlay this with world class facilities, and the original question I pose is answered with conviction.
The Bendigo Stadium is a State of the Art sporting precinct that provides the relevant needs of any sporting venue in all of Australia.
In May this year, the opening of the new 4,000 seat showcourt has given a sense of realisation that regional cities can deliver on the world stage. This is clearly apparent with the major events that have been lured to Bendigo. Over the next two months, an NBL game featuring Melbourne United will play host to Sydney Kings, the Australian Boomers will take part in a World Cup Qualifier against Kazakhstan, Molly Meldrum will host the Australian Rock Music Tour, and Tim Tszyu will continue his rise up the boxing rankings when he headlines ‘Battle on the Goldfields 3’ through Hosking Promotions. The opportunity to take the game to the people is real, and the diversity of the events will not only give the Bendigo community amazing access to stars, it also gives Regional Victoria opportunities that have only ever been presented to capital cities.
Our proactive City of Greater Bendigo is earmarked to create the most liveable community. Our commitment is to actively pursue sporting and entertainment events to deliver an inspiring calendar of events for the community that lures tourism attraction. This includes the metropolitan population making their way up the road to visit the most progressive regional city in Australia. The City of Greater Bendigo has grown substantially in population over the last twenty years, with further 40% projected growth over the next twenty.
We are being renowned as a world class sporting precinct, situated right in the middle of Bendigo….the new ‘Home of Sport’. Implementing positive change across all facets of sport and entertainment will be our focus.
The journey begins…
#WorldClass #BiggerThanTheGame #WhereYouWillPlay #PositiveChange
This article courtesy of Nathan O’Neill, CEO Bendigo Stadium. For more articles by this author, click here.