What does it take to be named Business of the Year? For JL King & Co, it’s a mix of legacy, leadership and a commitment to feeding communities with fresh, locally sourced meals.
In 2024, they didn’t just take home one award at the Bendigo Business Excellence Awards – they won three! And to help share their story, we collaborated with our Gold Partner, Vid.co, to create a video that captures not just what they do, but why it matters.
JL King & Co: From Bendigo to Aussie Homes
Winners of Business of the Year, Excellence in Manufacturing and Climate Leader at last years awards, JL King & Co is a standout example of innovation, resilience and leadership in our regional business community.
Based in Central Victoria, JL King & Co is a family-owned food manufacturing business supplying fresh produce, pre-prepared salads, ready-made meals and more to supermarkets, cafes, schools and hospitals across the country.
Their reputation for consistency, quality and long-standing relationships with local growers and customers is at the heart of their success – and was a driving force behind their 2024 award wins.
The filming project gave us a behind-the-scenes glimpse into their operations – but more importantly, it highlighted the values behind the brand. At the centre of it all? A dedicated team who cares deeply about what they create and who they serve.
Storytelling by Vid.co
To bring this story to life, we partnered with Vid.co, one of the region’s leading creative agencies. Known for their work with major organisations like Visit Victoria, Bendigo Art Gallery, La Trobe University and CFA, Vid.co is equally passionate about supporting local businesses.
They’re experts in creating standout content that feels natural, authentic and deeply aligned with a brand’s values – and their hassle-free approach ensures a smooth experience from concept to final delivery.
This collaboration was no exception. The result is a piece that’s engaging, heartfelt and true to the JL King & Co legacy.
🎥 Watch the full story unfold here
At Be.Bendigo, we’re proud to spotlight both our past award winners and the local creatives who help bring their stories to life.
Stay tuned – 2025 finalist announcements and Gala updates are on the way soon!
👉 For more visit bebendigo.com.au
