Be.Bendigo transition

Bendigo Business Council has proudly become Business Excellence Bendigo – Be.Bendigo.

Be Bendigo is for all people and organisations who want to invest in their capability and networks, grow their business and maintain Bendigo’s relevance on the national and international stage.

We changed our name to reflect our ambition, to engage individuals, businesses and organisations wanting to play a role in elevating business excellence in Bendigo.

Be.Bendigo is a platform for visionary organisations to help shape the business climate and conditions of Victoria’s third largest city, Be.Bendigo reflects Bendigo’s self-determined spirit.

Be.Bendigo is a community that seeks to inspire and motivate individuals to cultivate the mindsets and capabilities to effectively lead excellent businesses. inspired and supported by our sponsor family, members will be encouraged to keep improving business performance in Bendigo, year on year, for individuals, for business, for community organisations.

This is about actively growing our prosperity together and ensuring that we do so in an inclusive and progressive manner.

Be.Bendigo brand

The aesthetic that RAAK have developed for Be.Bendigo captures the spirit of our vision so well. It is contemporary, progressive, inclusive and local. You will recognise faces and places that hold meaning for us and they are symbolically used throughout the site to share our renewed ambition for business excellence.

Be.Bendigo takes the many years of success of Bendigo Business Council and is building on them to play in a bigger league. Our recent board renewal, smart city and trade development activities reflect this ambition to maintain Bendigo’s relevance on the national and international stage.

Be.Bendigo structure

We recently appointed Trevor Schwenke, Chief Executive Officer of Bendigo Kangan Group, Melanie McCarthy, Manager of the Costerfield Mine and now Strategy with Mandalay Resources, Nick Carter Retail leader at Bendigo and Adelaide Bank and part owner of the Rifle Brigade Hotel and Damien Tangey, Managing Director of Birchgrove and Victorian President of the Urban Development Institute to our Board. They join our established Directors, our Chairman David Richmond, Deputy Chair Marika McMahon, Chairs of Advocacy Robyn Lindsay and Scott Elkington and Directors Michael Fleming, Brendon Goddard, Josh Pell and Mitchell Cairns.

Be.Bendigo initiative

The Bendigo Business Excellence Awards enjoyed the highest ever engagement during the nomination campaign and remains a key pillar of our strategy to showcase and celebrate local business.

We have developed a precinct based strategy to support traders in the CBD.

Our efforts to bolster trade ties in Asia and build collaborative regional approach to increase value in the Central Victorian supply chain in agri-business deliver more value for our medium and large members. We are now working with the Committee for Shepparton and the Committee for Echuca Moama to better coordinate those opportunities and facilitate B2B Connections for members across LGAs.

There is so much we could achieve, working toward our vision for a vibrant and prosperous Bendigo – let us introduce you to the Be.Bendigo people who will take us there…


our people
Leah Sertori
Leah Sertori
Chief Executive Officer

Leah took the role of CEO of Be.Bendigo in April 2015, following successful posts as Chief Executive Officer with Sustainable Regional Australia (2010-2013) and Melbourne Cares (2007-2010). Leah’s background includes senior leadership roles in the energy and education sectors. Leah is a graduate of Melbourne Business School Mt Eliza, having won a scholarship to complete the program with Clean Energy Leaders in 2012. In between full time roles Leah has also worked in the hospitality industry and co-owned a small consultancy firm. Leah’s role at Be.Bendigo includes the implementation of strategy and the collective vision of Be.Bendigo, senior leadership and team management, while working with the Board of Directors to deliver a multi-disciplinary business organisation. With our Partners and Members, Leah strives to develop community changing projects for Bendigo, whilst delivering the Be.Bendigo services to our membership.

Jayson Tayeh
Jayson Tayeh
Engagement Manager

Starting at Be.Bendigo in June 2016 as the Engagement Manager, with experience in the energy and telecommunications sectors, Jayson enhances our systems and processes to best support our collective Be.Bendigo membership. He has a strong background in hospitality and after moving from Melbourne in 2011 he most recently managed Cortille Bendigo. Jayson’s role at Be.Bendigo is to facilitate connections between our Partners, Members and the wider business community. He is driven to improve the Be.Bendigo membership offering, member services and engagement, membership and brand strategy, communications management and events. Jayson takes inspiration and advice from the Be.Bendigo Member Advisory Forum – a group that meets quarterly to improve Be.Bendigo member services.

Mikayla Millar
Mikayla Millar
Administration Officer

The Be.Bendigo team welcomed Mikayla in May 2016 to provide administrative services and event support. Mikayla completed a traineeship in Administration with Regional Development Victoria prior to joining the Be.Bendigo team. Mikayla’s role includes reception, bookkeeping, event support, office management and communications. Mikayla is the central cog in our team, keeping all projects and events in motion. As the first point of contact for the Be.Bendigo office, Mikayla is instrumental in her understanding of our membership base, managing a vast array of business relationships and ensuring the Be.Bendigo team are well connected.

Bryley Savage
Bryley Savage
Events Manager

Bryley is a dynamic new addition to the Be.Bendigo team, commencing in an acting capacity as part time Events Manager. Bryley’s background in event management, public relations, communications and marketing have been an asset to Be.Bendigo. Bryley’s role includes event liaison with Partners and Members, communications and marketing.

Dave Hughes
Dave Hughes
Bendigo Inventor Awards

Dave joined Be.Bendigo in January 2017 to take on the exciting role of Project Manager, Bendigo Inventor Awards. Dave’s experience in a national role with iconic Bendigo brand, Jimmy Possum is a great strength in building engagement in the Inventor Awards. Dave’s role includes program development, relationship and events management with program partners and entrants. Dave works closely with the Bendigo Inventor Awards Committee, current and prospective partners, as well as Local and State Government in creating, communicating and directing the 2017 Bendigo Inventor Awards Program.

Glenn Pomeroy
Glenn Pomeroy
Smarter Bendigo

As Acting Project Director of Smarter Bendigo, Glenn facilitates stakeholder engagement in one of Be.Bendigo’s most ambitious projects. Glenn comes to Be.Bendigo from senior leadership roles in the Victorian State Government, most recently from the Department of Environment, Land, Water and Planning where he lead a team of 190 people. Glenn’s career has also included posts in the UK, operating businesses within the hospitality industry specifically aimed at high value guests. A key change agent within Be.Bendigo, Glenn is able able to quickly identify trends, issues and opportunities upon which support the direction of Smarter Bendigo.